Are you a life coach looking for ways to attract more clients? You're not alone. With the rise of the gig economy, more and more people are turning to coaching as a way to make a living. But how do you find coaching clients online? In this article, we'll show you 12 proven ways to get training clients. We'll cover everything from creating a plan to leveraging social media and networking.
Step 1: Create a PlanThe first step in finding coaching clients is to create a plan. Spend more time promoting yourself than serving your customers. Create interesting content, spend time interacting with people online.
Use blogs, participate in Facebook groups.
Step 2: Leverage QuoraQuora is an excellent platform for finding potential customers. It receives more than 75 million monthly views and, as you can imagine, people ask and answer questions about every topic imaginable. You can use Quora to answer questions related to your niche and establish yourself as an expert.
Step 3: Use Calls-to-Action (CTAs)If you're going to find out how to get customer advice online, you'll need to use CTA (calls to action). Without them, it's virtually impossible to get even the most eager prospects to accept you into your training because they won't know what steps they need to take.
Step 4: Leverage Your NetworkThe Internet is the perfect place to grow your coaching business because you can leverage your high-value expertise and content in an endless stream of opportunities.
Leverage your network by asking friends and family if they know anyone who could benefit from your services.
Step 5: Do Market ResearchOne of the main reasons that marketing and sales strategies don't work for coaches is that they don't do enough market research. Take the time to understand who your ideal customer is and what their needs are.
Step 6: Nurture Your CommunityNurturing the community has many intangible benefits and is therefore overlooked by many coaches. Spend time engaging with people on social media, comment on blog posts, and join relevant Facebook groups.
Step 7: Use Coaching DirectoriesCoaching directories are also a great way to get leads who can book calls with you or simply to drive traffic to your website. Make sure you create a profile on all the major directories like CoachFinder, CoachUp, and CoachGuru.
Step 8: Offer Free TrainingThe easiest way to generate income is to offer your training to people who want what you offer.
This strategy can be combined with free training by asking people to share an invitation that you send to your warm network.
Step 9: Don't Throw a Net Too WideMany novice coaches make the mistake of throwing a net too wide because they fear they don't have enough people to work with. Focus on targeting the right people who are likely to become paying customers.
Step 10: Prepare a WebsiteHere is a detailed article on how to prepare a plan for a website specifically for life coaches like you. Make sure that your website is optimized for SEO so that it appears in search engine results.
Step 11: Promote Your ServicesAt the end of each post, you mention that you're starting a new training program and you need people to try it out at a reduced price. This will help spread the word about your services and attract more potential customers.
Step 12: Leverage Expert PanelsI did a live panel with six of the experts in this post who delved into how they got their first three life coaching clients.
If it weren't for the persistence and pressure of one of them, I might never have made coaching as a service public, too. These are just some of the ways that you can find coaching clients online. With some hard work and dedication, you can build up your client base and grow your coaching business.