Unlocking Potential: The Purpose of Coaching in Business

Coaching in a business environment is a training method in which a more experienced or skilled person provides an employee with advice and guidance aimed at helping to develop the individual's skills, performance and career. Our beliefs about the ability of others have a direct impact on their performance, and the purpose of coaching is to unlock people's potential to maximize their own performance. It helps them learn instead of teaching or telling them. Take learning to walk as an example: most people don't learn to walk by instruction.

We all have an integrated natural learning capacity that is much more surprising than we think and which, in fact, is interrupted by instruction. Coaching is invaluable for an organization to achieve its objectives and must be part of ongoing management of employee performance by managers to maximize employee potential. Coaching validates, supports and empowers people within an organization. It gives them a neutral side with which to address professional development concerns, as well as a safe space to practice difficult conversations.

The training also provides direct on-the-job learning, as well as just-in-time learning adapted to the particular situation. By enabling behavioral changes, coaching allows projects and individuals to move forward immediately and with less effort. Changes in today's business are often non-linear and require rapid shifts to completely new models. True coaching supports people in the quick shifts needed to meet changing demands.

Workplace coaching is when a leader addresses performance goals and helps unlock potential within a direct report. According to the Harvard Business Review, the training provides an opportunity to act as a sounding board, ease transitions and address derailing behavior. Instead of traditional performance management systems, training allows leaders to communicate immediate changes or actions that employees must take that can improve the performance of the individual, team, and organization. A manager must recognize situations that require training and those that require a different approach.

Great coaches take the time to connect with the people they are training, carefully observe their behavior, and offer new ideas that help people make the leap from good to great. This type of coaching can contribute to a culture of business coaching, which positively affects the entire organization. We define coaching in the workplace as the skills, processes and knowledge through which people engage to achieve maximum impact and constantly renew themselves and their organizations as they undergo continuous change. Training in organizational and leadership environments is also an invaluable tool for developing people in a wide range of needs. However, there is no need to worry; 86% of companies feel that they have recovered the investment they made in coaching and more.

Many organizations, researchers and leaders have identified coaching as a critical leadership and management competency. The coach provides committed experience, bringing knowledge, perspective and a growth mindset to the coaching relationship. A coach recognizes areas that need improvement to achieve maximum potential and suggests a specific approach. Successful organizations such as IBM, Hewlett Packard, MCI and others have put in place ongoing workforce training to remain competitive. Coaching is not about repackaging management skills, although coaching is based on certain management skills and competencies. The coach also needs to ensure that the smallest changes in the client's habits are credited and appreciated in order to achieve more positive changes of this kind.

Coaching promotes behavior change, making it easier for people and projects to move forward with ease. The coaches helped the doctors execute the steps of childbirth and, as a result, were able to save many lives. Coaching promotes creativity, innovative performance and resilience, giving organizations a competitive advantage and an effective way to flow and operate in an environment of continuous change. Creating motivation is one of the purposes of coaching; it improves the efficiency and effectiveness of employees by fostering an optimistic approach, willingness to work harder, optimal use of resources, cooperative attitude, increased morale and satisfaction, and ultimately higher productivity.